National Pit Crew Championship 2005
Tyson Partners with the Crew Chief Club To Sponsor the 2005 National Pit Crew Championship
CONCORD, NC (October 16, 2004) â€¡¡ã Tyson Foods, Inc. will proudly "power" the pit crews behind stock car drivers with the creation of the 2005 "National Pit Crew Championship Powered by Tysonâ„¢." Additionally, Tyson will sponsor the 2005 "National Motorsports Team of the Year," culminating in a year-end awards ceremony that recognizes pit crews and teams and awards up to a half million dollars.
30 Cup and 10 Busch teams have been invited to participate in the 2005 "National Pit Crew Championship Powered by Tysonâ„¢." Pit crews will compete against each other for the fastest pit stop at the event. The competition will take place at the Pit Instruction and Training (PIT) facility in Mooresville, North Carolina on May 9, 2005. The event will air on the SPEED Channel.
The 2005 "National Motorsports Team of the Year Powered by Tysonâ„¢" is a season long contest with voting and rankings to determine the 2005 National Motorsports Team. The winning team will be chosen by Cup Crew Chiefs and other motorsports personalities, with additional votes coming from fans and Tyson team members.
Tyson recently unveiled a $75 million fully integrated, multi-channel marketing communications campaign with the tagline, "Powered by Tysonâ„¢". From extensive consumer research, a truth emerged: protein=energy=power. Tyson's new strategy recognizes the company's position as the premiere provider of protein by pointing to the role meat protein plays in the diet.
"The "Powered by Tysonâ„¢" theme resonates well with the Crew Chief Club sponsorship as Tyson is powering the people that power NASCAR," said Bob Corscadden, senior vice president and chief marketing officer at Tyson Foods, Inc. "We are thrilled to be a part of one of the most popular and exciting sports in the world ."
"We're very excited to have Tyson sponsor our events which were created to recognize all the pit crews and teams who work so hard every week," said Larry McReynolds, former crew chief and now FOX Sports television analyst. "These guys need all the power they can get to accomplish their goals week in and out, and Tyson helps to provide them with that source of protein power ."
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